How Peter Shankman Turned His ADHD Into a Superpower for Success

Sometimes, what feels like a personal struggle can turn into a powerful strength. For Peter Shankman—bestselling author, entrepreneur, and media expert—ADHD became the key driver of his success.

Diagnosed in his mid-30s, Shankman reflects on his childhood when ADHD wasn’t widely understood. He jokes it was called the “sit down, you’re disrupting the class” disease. For years, what others labeled as strange or disruptive behavior were actually signs of a fast-moving, creative mind.


Finding Strength in ADHD

Instead of trying to “fix” his ADHD, Shankman chose to harness it. His story is a blueprint for turning a diagnosis into a competitive edge. By building structure and minimizing distractions, he learned how to stay focused and productive.

“I eliminated choices,” he explains. “I wear one of two outfits depending on the day—so I never waste energy deciding what to wear.”


Optimizing His Environment

To stay sharp and manage his energy, Shankman follows key ADHD-friendly habits:

  • Daily exercise to improve brain chemistry
  • Strict routines that reduce decision fatigue
  • Avoiding alcohol and other distractions
  • Recognizing triggers and working around them

He also uses self-awareness to make strategic decisions. “I don’t do moderation,” he says. “I have to know what works and what doesn’t.”


Turning ADHD Symptoms Into Success Strategies

Shankman thrives on deep focus—and he goes to extremes to protect it. When writing books, he books round-trip flights just to write uninterrupted for hours.

“I wrote two books on flights to Asia. Sounds crazy, but it works!”

He channels his need for stimulation into healthy outlets like:

  • Skydiving
  • Ironman races
  • High-adrenaline speaking and business gigs

Medication: Used Only When Needed

Shankman doesn’t take ADHD medication daily. Instead, he uses it tactically—for tasks he finds boring or administrative.

“I call it ‘expense report medication.’ I take it only when I absolutely need it.”

This highlights a personalized ADHD management style that balances natural strategies with optional pharmaceutical support.


Advice for Others With ADHD

His key message? Know yourself.
Whether you have ADHD or not, success starts with self-awareness.

“Make yourself the best you can be. You can’t help others until you’ve done the work on yourself.”


From Diagnosis to Breakthrough

Peter Shankman is not defined by ADHD—he thrives because of it. As the founder of Help A Reporter Out (HARO), a bestselling author, and sought-after speaker, he proves that neurodiversity can be a competitive advantage when managed intentionally.

For Shankman, ADHD doesn’t mean being scattered. It stands for:

Accomplished, Driven, Helpful, and Directed.

About the Author
Dr. Hatem El-Emam is a GP with a special interest in ADHD and co-founder of ADHDX, a digital platform focused on education, early diagnosis, and compassionate care for individuals with ADHD. He is committed to raising awareness and helping people unlock their full potential through better understanding and support.

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