How Peter Shankman Turned His ADHD Into a Superpower for Success

Sometimes, what feels like an individual challenge can turn into a powerful strength. For Peter Shankman, bestselling author, entrepreneur, and media expert, ADHD became the driving force behind his success.

Diagnosed in his mid-30s, Shankman reflects on his childhood when ADHD wasn’t widely understood. He jokes it was called the “sit down, you’re disrupting the class” disease. For years, what others called strange or disruptive was actually a sign of a fast-moving, creative mind.

Finding Strength in ADHD

Instead of trying to “fix” his ADHD, Shankman chose to harness it. His experience is a blueprint for turning a diagnosis into a competitive edge. By building structure and limiting distractions, he learned to stay focused and productive.

“I eliminated choices,” he explains. “I wear one of two outfits depending on the day—so I never waste energy deciding what to wear.”

Optimizing His Environment

To stay sharp and manage his energy, Shankman follows key ADHD-friendly habits:

  • Daily exercise to improve brain chemistry
  • Strict routines that reduce decision fatigue
  • Avoiding alcohol and other distractions
  • Recognizing triggers and working around them

He also uses self-awareness to make strategic decisions. “I don’t do moderation,” he says. “I have to recognize what works and what doesn’t.”

Turning ADHD Symptoms Into Success Strategies

Shankman thrives on deep focus and goes to extremes to protect it. When writing books, he books round-trip flights to write uninterrupted for hours.

“I wrote two books on flights to Asia. Sounds crazy, but it works!”

He channels his need for stimulation into healthy outlets like:

  • Skydiving
  • Ironman races
  • High-adrenaline speaking and business gigs

Medication: Used Only When Needed

Shankman doesn’t take ADHD medication daily. Instead, he uses it only for tasks he finds boring or administrative.

“I call it ‘expense report medication.’ I take it only when I absolutely need it.”

This highlights a personalized ADHD management style that combines natural strategies with optional medication.

Advice for Others With ADHD

His key message? Know yourself.
Whether you have ADHD or not, success starts with self-awareness.

“Make yourself the best you can be. You can’t help others until you’ve done the work on yourself.”

From Diagnosis to Breakthrough

ADHD does not define Peter Shankman; he thrives because of it. As the founder of Help A Reporter Out (HARO), a bestselling author, and a highly requested speaker, he proves that neurodiversity can be a competitive advantage when managed intentionally.

For Shankman, ADHD doesn’t mean being scattered. It stands for:

Accomplished, Driven, Helpful, and Directed.

About the Author

Dr Hatem El-Emam is a GP with a special interest in ADHD and co-founder of ADHDX, a digital platform focused on education and compassionate care for individuals with ADHD. He is an advocate for early identification and management of ADHD, and firmly believes that with the correct understanding and proper support, ADHD energy and creativity can be turned into a strength.

References

(2022). The Role of Physical Activity in ADHD Management: Diagnostic, Digital and Non-Digital Interventions, and Lifespan Considerations. MDPI 12(3). https://doi.org/10.3390/children12030338

M.D., M. A. & M.S.T., L. A. (May 1, 2024). Overcoming Decision Fatigue in ADHD. Psychology Today. https://www.psychologytoday.com/us/blog/changing-the-narrative-on-adhd/202405/overcoming-decision-fatigue-in-adhd

Caprino, K. (October 4, 2017). Peter Shankman Shares The Gift Of ADHD: How To Leverage It For Phenomenal Success. Forbes. https://www.forbes.com/sites/kathycaprino/2017/10/04/peter-shankman-shares-the-gift-of-adhd-how-to-leverage-it-for-phenomenal-success/


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